Presented By The Brand Constructors
The Brand Constructors is a New Orleans-based branding and design firm that works exclusively with A/E/C industries (architecture, engineering, and construction). Rob Folse, Principal and Expert Brand Strategist at The Brand Constructors, gave LCIA a run-down of key elements that he believes can help transform a small business into a professional enterprise. Rob suggested the following course of action for small businesses who are looking to outfit their operations with a more professional exterior:
1. Build a Professional Brand Components include:
- A readable, relevant logo and slogo (a logo with a slogan)
- A memorable stationary kit
- Easily-readable signage for job sites
- Vehicle graphics
- Uniforms to unify your team
2. Create and Maintain a Professional Website With features such as:
- Clean, well-designed navigation
- Relevant, optimized site content
- Professional-grade photos of people and projects
- Social media integration
- Mobile device responsiveness
3. Implement Marketing Automation To keep in touch with your customers, consider utilizing the following:
- Contact lists for customers and past customers
- A quarterly email campaign and a blog
- Emails that show you’re the expert in your field
- Case studies focused on solving problems
4. Assemble and Employ a Call-Down Plan to Connect with Clients Rob suggests when to call:
- Consistently check in with clients, not just when work is needed
- Annually assess your relationship with your clients; every year, call your clients to assess their satisfaction with past work and to inquire about future projects
- Make sure to ask for referrals when appropriate
5. Write Out a Social Media Plan Ask yourself:
- Which platforms your clients use
- What examples of your work you want to showcase
- How you can show off your industry knowledge
- Which review sites, if any, would be helpful (i.e. Yelp, Angie’s List)
Learn more about The Brand Constructors and see their work at BrandsUnderConstruction.com.
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